made in Italy is an added value, in the eyes of the world, a guarantee of quality.17 December 2014
17 December, 2014
A few weeks ago, we were present at two very important building exhibitions: the BIG 5 SHOW in Dubai and BAKUBUILD in Baku Azerbaijan.
The international experience we are developing allows us to make some considerations regarding the added value of a “MADE IN ITALY” product.
I’d like to share these thoughts with you, by instantly writing down the words and to herald that the new year is just around the corner.
The first consideration is a confirmation: made in Italy is an added value, in the eyes of the world, a guarantee of quality.
An Italian company producing in Italy is somewhat reassuring for the market place. This is because we Italians – so they say – have learnt to do things well, putting our hearts into what we know how to do, supported by the experience handed down from generation to generation, following our traditions, a trait which is part of our nature.
The second consideration is that to represent made in Italy is a responsibility. The trust we have acquired has to be backed by facts, every single day if we want to save our heritage, which remains one of the few firm points for companies producing in our Country today.
Pronema has been doing this right from the beginning. Investing in quality, human resources, developing well-made products and claiming with pride, around the world that, yes, we still believe in Italian made products.
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